Today the internet is fundamental for publicizing properties using focused and efficient campaigns.
The attention to web marketing of Ve.N.I.Ce. Immobiliare Cera does not limit itself to having an excellent website, but it translates into important economic investments to guarantee the presence of your property in all the most popular estate portals and for publicizing them online using focused and efficient campaigns.
Web Marketing: an in-depth analysis
This brief article aims to give an idea of my conception of web marketing, perhaps obvious for someone employed in this line of work, but interesting for all clients who wish to entrust us with the job of selling or letting or who are preparing to do so.
Speaking of web marketing opens numerous arguments that are specifically tied to the real estate sector. For the time being however, I wish to limit myself to concentrating on one of the most banal yet important elements; the number of visitors or better, the contacts of an estate agent website. The idea has become ever more popular that the higher the number of visitors to an estate website the more likely that buyers will gravitate to that specific agency…yet this is not the case! For many years now I have continued to think and say, and time has further confirmed this opinion, that it is not the number of visitors to a website that is important but the quality of the client who consults our announcements. Analysing the websites of competitors throughout our peninsula, I see ever more websites or estate portals with an elevated amount of traffic, yet they often they do not realise that they could have a ‘bounce rate’ (that is the amount of visits to the entrance page of a website that result in the user immediately leaving it) equal to seventy or eighty percent, and thus the real level of interest of visitors is in reality very low!
Clients that are truly interested in making an investment or simply looking to rent a property in the city of Venice are numerous, yet, at the same time, dividing the simply curious from those with real intentions of buying closes this circle considerably. What I am hoping to express is that a traffic that is too high (and nevertheless we do benefit from a high level of traffic) is often synonymous with bad marketing and visits to the website often do not convert into real sales or rentals.
An example that might help you to understand the concept of this idea could be a simple publicity campaign (the classic banner) placed inside a portal with a strong rate of traffic such as EXE Vanityfair.it or Victoriassecret.com if we are talking about abroad, with a duration of thirty days at a hypothetic price of 1000 euro. Then we take a niche portal such as contribute-casa-venezia.it and investmentoverseas.com (hypothetically) for abroad at the same price of 1000 euro for thirty days. At the end of these thirty days one could analyse without surprise that the visits to websites with high traffic resulted in proportionally low web conversion rates, maintaining nonetheless a high number of final visits. In contrast with the niche portals we would have a low level of traffic but a very high level of web conversion rates and also a limited final number of visits. However, unlike the first case this second example would reveal itself to be much more profitable in terms of eventual visits to the properties and eventual conversion into sales or rentals.
In light of what has been said we have thus evaluated the origins of our targeted campaigns!
The example of those wishing to do an image campaigns is different, yet sadly this is ever less popular due to budget limitations and the ever diminishing importance given to the image of one’s business, something that we nevertheless continue to promote.